P60

BARCELONA, ESP – Earlier this week MediaTek announced a new entry in the Helio SoC line-up, the Helio P60. The P60 comes with a strategy change for MediaTek as the company is doubling down on the super-midrange “premium” category and expanding that range into multiple sub-tiers. The strategy change comes from market and lack of success in the high-end Helio X series. Last year’s Helio X30 had only a few design wins and was relatively late to market. MediaTek seems to have had a string of bad luck with the X20 and X30 as both came on either problematic or very delayed manufacturing process nodes which lost them important design wins. As more vendors switch over to custom designs in the high-end and Qualcomm puts...