Aside from AMD's financial restrictions. AMD's poor sales is in line with their addiction to straight rebadges. Here is some advice AMD: add value with your rebadge. Add a software feature that wasn't included in the previous generation to add value to the same meal you try to feed us for 4 years straight. The other thing is to spend a little more effort with your rebadging. A better lineup would be R9 380=a further cut down 290 where the end result lowers power requirements too; R 370X= 285 and the 370= cut down 285. R7 360 has a single slot 260.
GCN 1.0 should be out of the market. We should see GCN 1.2 and 1.1. You will save money in driver support in the longer term especially with the advances Windows 10 and DX 12 bring. Plus that means more DSP audio support that came with Hawaii and Bonaire for developers.
I'm gonna say it.....AMD is not well run. They have resources to stay semi competitive in the market and fail to take advantage of them by playing their cards smart. The 370 is $150-$180 on Newegg. The 370X will likely bump to $200. That's a lot of money for something you could have bought for nearly the same price several years ago.
I totally agree. Acting the way they are given how badly Nvidia has been beating them (pretty much throughout their entire history) is arrogant, and I don't see how they expect to gain marketshare or mindshare this way.
For crying out loud, the 370 is actually less powerful than the 270 series! I'm an AMD fan myself, but my mind boggles at their marketing "tactics" and customer service decisions sometimes.
They would often swap positions, actually. If it wasn't for ATI/AMD's competitiveness over the years, Nvidia would still be hawking a Geforce MX line to unfortunates who can't afford their top tier product.
No they DO NOT swap positions often. The last time they did was in the 2004/2005 period.
Since 2005 it has been Nvidia gradually pulling ahead so that by 2007 it was Nvidia 60% vs ATI/AMD's 40%.
That 60/40 split continued until 1 year ago (2014 Q2) when AMD started to implode quarter after quarter to be where the split is now 82% for Nvidia and 18% for AMD.
Nvidia sells 9 GPUs for every 2 GPUs that AMD sells.
I was primarily thinking in terms of performance, myself. I don't personally buy a card based on how many other people buy it. Heck I bought a Kyro and a Kyro II back when they provided excellent performance/dollar, and they were fantastic for their day.
BS. When competitor has pathetic product, that loses an all fronts, performance, price, heat. He loses mere couple of % of the market. (oh, and Anandtech comparing cherry picked Fermi chip to stock AMD has nothing to do with it, cough).
Now AMD has chips that are competitive, generate a bit more heat (10-30%-ish difference on entire system) but are also cheaper. And yeehaa, it's market share shrinks in half.
You want them to add a software feature that wasn't included? They add new software features all the time. They also backport them whenever it's cost effective/feasible. VSR is a good example. Are you saying they should make a software feature like that exclusive to the 300 series? Can you imagine the uproar? Heck you'd probably jump all over them. They can't win.
The 370X is allegedly China-only - check Robert Hallock's replies (@Thracks) on Twitter, dated 27th August. Amusingly, it's dated before most of the articles on this subject were even written.
It fits in the new naming scheme, it has 4 GB VRAM variant compared to only 2 GBs 270X and it has more efficient ram modules, therefore the card itself is more energy efficient while boasting better core clocks and especially memory clocks than the 7870 or 270X. It can overclock better too.
Yeah if there's anything the 300 series have going for them it's that many models offer variants with more memory. Not sure about the overclocking claims, but they do also tend to come with faster memory clocks. That doesn't help the 370 enough but the 370X 4GB should do decent.
Then again, the 380 has a 4GB variant too starting at $220 so they'd have to price a 4GB 270X pretty darn aggressively.
I fail to see a viable market for the 370x. The 370 is $160, the 380 is $200, has 4gb ram, updated features, increased performance, and superior power efficiency. What does the 370x offer compared to a 380? Less performance and worse features to save $20.
In the american market sure. In the chinese market things are probably different. The market is a lot more cost sensitive and electronic goods just tend to plain cost more.
USA is not the centre of the world, USA has best pricing on electronic products like GPU's But the other countries pay much more due to higher prices by OEM's combined with import taxes. So, the same $20 saving turns into $50 in most countries.
I wonder if they are going to position the 2GB closer to the 370 (or drop the 370 price to replace its current niche) and position the 4GB closer to the 380. Forgive my ignorance, but where are the 4GB cards currently set up for AMD price-wise? This card may be more for gameable resolution (pixel pushing) than feature performance _per se_.
2GB 380 is ~$200. 4GB starts at $220 near as I can tell. Even so, yeah they'd have to make some adjustments. Maybe that's why they don't plan to bring it here (yet?). Would crowd their lineup too much right now.
I haven`t closely monitor the GPUs development for recent years. However, it seems to me that AMD renamed their GPU for 3 or 4 years with the same things, what a disappointing decision made by their management, year over year. The good old days of refreshing GPU for every 12 or 18 months has gone. No serious development happen in last free years(except that GTX9 series power consumption is great). Not getting an real motivation to replace my old GTS250.(GTX950 could be one option if I have to pick one.)
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Jtaylor1986 - Friday, August 28, 2015 - link
Are they just using these for price segmentation reasons? I can't imagine this chip still needs to be cut down from binning 4 years into production.Egg - Friday, August 28, 2015 - link
They're fully enabled, I think?Egg - Friday, August 28, 2015 - link
Oops, never mind, 370 is cut.P39Airacobra - Friday, September 25, 2015 - link
I think you are confusing this one with the 370 non X, The 370X is the fully unlocked Pitcairn/Curacao/Trinidad or whatever it is called now.eanazag - Friday, August 28, 2015 - link
Aside from AMD's financial restrictions. AMD's poor sales is in line with their addiction to straight rebadges. Here is some advice AMD: add value with your rebadge. Add a software feature that wasn't included in the previous generation to add value to the same meal you try to feed us for 4 years straight. The other thing is to spend a little more effort with your rebadging. A better lineup would be R9 380=a further cut down 290 where the end result lowers power requirements too; R 370X= 285 and the 370= cut down 285. R7 360 has a single slot 260.GCN 1.0 should be out of the market. We should see GCN 1.2 and 1.1. You will save money in driver support in the longer term especially with the advances Windows 10 and DX 12 bring. Plus that means more DSP audio support that came with Hawaii and Bonaire for developers.
I'm gonna say it.....AMD is not well run. They have resources to stay semi competitive in the market and fail to take advantage of them by playing their cards smart. The 370 is $150-$180 on Newegg. The 370X will likely bump to $200. That's a lot of money for something you could have bought for nearly the same price several years ago.
AS118 - Friday, August 28, 2015 - link
I totally agree. Acting the way they are given how badly Nvidia has been beating them (pretty much throughout their entire history) is arrogant, and I don't see how they expect to gain marketshare or mindshare this way.For crying out loud, the 370 is actually less powerful than the 270 series! I'm an AMD fan myself, but my mind boggles at their marketing "tactics" and customer service decisions sometimes.
Alexvrb - Monday, August 31, 2015 - link
They would often swap positions, actually. If it wasn't for ATI/AMD's competitiveness over the years, Nvidia would still be hawking a Geforce MX line to unfortunates who can't afford their top tier product.HighTech4US - Monday, August 31, 2015 - link
No they DO NOT swap positions often. The last time they did was in the 2004/2005 period.Since 2005 it has been Nvidia gradually pulling ahead so that by 2007 it was Nvidia 60% vs ATI/AMD's 40%.
That 60/40 split continued until 1 year ago (2014 Q2) when AMD started to implode quarter after quarter to be where the split is now 82% for Nvidia and 18% for AMD.
Nvidia sells 9 GPUs for every 2 GPUs that AMD sells.
https://forum.beyond3d.com/posts/1867800
Alexvrb - Monday, August 31, 2015 - link
I was primarily thinking in terms of performance, myself. I don't personally buy a card based on how many other people buy it. Heck I bought a Kyro and a Kyro II back when they provided excellent performance/dollar, and they were fantastic for their day.medi03 - Saturday, August 29, 2015 - link
BS.When competitor has pathetic product, that loses an all fronts, performance, price, heat. He loses mere couple of % of the market. (oh, and Anandtech comparing cherry picked Fermi chip to stock AMD has nothing to do with it, cough).
Now AMD has chips that are competitive, generate a bit more heat (10-30%-ish difference on entire system) but are also cheaper. And yeehaa, it's market share shrinks in half.
Thank god AMD managed to evade G-Sync shitstrike.
dragonsqrrl - Sunday, August 30, 2015 - link
Yes, the market is conspiring against AMD... AMD is just the unwitting victim of consumer ignorance and yellow journalism...... that sounds about right.
Alexvrb - Monday, August 31, 2015 - link
You want them to add a software feature that wasn't included? They add new software features all the time. They also backport them whenever it's cost effective/feasible. VSR is a good example. Are you saying they should make a software feature like that exclusive to the 300 series? Can you imagine the uproar? Heck you'd probably jump all over them. They can't win.silverblue - Monday, August 31, 2015 - link
The 370X is allegedly China-only - check Robert Hallock's replies (@Thracks) on Twitter, dated 27th August. Amusingly, it's dated before most of the articles on this subject were even written.mr_tawan - Monday, August 31, 2015 - link
why don't you apply for a marketting job at AMD ? You may be able to turn the tide upside down.RaistlinZ - Friday, August 28, 2015 - link
What's the point of this card? Why not just reduce the price of the 270X?ddriver - Saturday, August 29, 2015 - link
Cuz 370 is moar than 270, much moar ;)AlB80 - Saturday, August 29, 2015 - link
but R7 370 < R9 270 and it's trueAlB80 - Saturday, August 29, 2015 - link
What's the point of R7 370? Why not just reduce the price of the R7 265?Cryio - Saturday, August 29, 2015 - link
It fits in the new naming scheme, it has 4 GB VRAM variant compared to only 2 GBs 270X and it has more efficient ram modules, therefore the card itself is more energy efficient while boasting better core clocks and especially memory clocks than the 7870 or 270X. It can overclock better too.Alexvrb - Monday, August 31, 2015 - link
Yeah if there's anything the 300 series have going for them it's that many models offer variants with more memory. Not sure about the overclocking claims, but they do also tend to come with faster memory clocks. That doesn't help the 370 enough but the 370X 4GB should do decent.Then again, the 380 has a 4GB variant too starting at $220 so they'd have to price a 4GB 270X pretty darn aggressively.
TallestJon96 - Saturday, August 29, 2015 - link
I fail to see a viable market for the 370x. The 370 is $160, the 380 is $200, has 4gb ram, updated features, increased performance, and superior power efficiency. What does the 370x offer compared to a 380? Less performance and worse features to save $20.wyvernknight - Saturday, August 29, 2015 - link
In the american market sure. In the chinese market things are probably different. The market is a lot more cost sensitive and electronic goods just tend to plain cost more.BMNify - Saturday, August 29, 2015 - link
USA is not the centre of the world, USA has best pricing on electronic products like GPU's But the other countries pay much more due to higher prices by OEM's combined with import taxes. So, the same $20 saving turns into $50 in most countries.Yaldabaoth - Saturday, August 29, 2015 - link
I wonder if they are going to position the 2GB closer to the 370 (or drop the 370 price to replace its current niche) and position the 4GB closer to the 380. Forgive my ignorance, but where are the 4GB cards currently set up for AMD price-wise? This card may be more for gameable resolution (pixel pushing) than feature performance _per se_.Alexvrb - Monday, August 31, 2015 - link
2GB 380 is ~$200. 4GB starts at $220 near as I can tell. Even so, yeah they'd have to make some adjustments. Maybe that's why they don't plan to bring it here (yet?). Would crowd their lineup too much right now.ph24neo - Thursday, September 17, 2015 - link
I haven`t closely monitor the GPUs development for recent years. However, it seems to me that AMD renamed their GPU for 3 or 4 years with the same things, what a disappointing decision made by their management, year over year. The good old days of refreshing GPU for every 12 or 18 months has gone. No serious development happen in last free years(except that GTX9 series power consumption is great). Not getting an real motivation to replace my old GTS250.(GTX950 could be one option if I have to pick one.)