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  • PeachNCream - Tuesday, November 7, 2017 - link

    I can't get past the idea of Star Wars-themed products looking a little bit dated. I mean we are talking about a movie series that started like 40 years ago.
  • Yojimbo - Tuesday, November 7, 2017 - link

    I'd like to see Bach-themed Titan Xps. They'd plug into the system like keys of a giant harpsichord, and once you populate all the slots it would play the entire well-tempered clavier using artificial intelligence.

    If there's a market there's a market. Many gamers are 30+ years old. Especially the ones who are buying $1200 graphics cards.
  • IGTrading - Saturday, November 11, 2017 - link

    Oh no nVIDIA, please don't !
  • Drumsticks - Tuesday, November 7, 2017 - link

    I'm indifferent. They aren't discontinuing the original Titan Xp, so if this excites somebody, more power to them. I'm not particularly into massive RGBs on my hardware, but Star Wars is cool.
  • Hxx - Tuesday, November 7, 2017 - link

    wow maybe I'm overthinking this, but I genuinely thought that it comes with the movie inspired video game - battlefront 2. I mean they advertise it as a gaming card in a collectors edition package so I assumed they are bundling it with not just the game but a collectors version of the game... something perhaps different than the normal collectors and specific to Nvidia. At the very least they could ve thrown in a fandango gift card or a voucher for 2 movie tickets to the upcoming movie. just disappointing especially for 1.2k
  • naretla - Tuesday, November 7, 2017 - link

    Battlefront 2 would be a great bonus, yeah. But since the ordinary Titan Xp also costs 1.2k you could look at it as a free LED upgrade.
  • AdamK47 - Tuesday, November 7, 2017 - link

    Question: How can you tell when a company is lacking in innovation?

    Answer: When they start slapping the Star Wars license on existing products.

    I thought Nvidia was above all that. For shame!
  • Fallen Kell - Tuesday, November 7, 2017 - link

    That is just it. They don't have competition, as such, they don't need innovation. Innovation simply costs money to produce a product which only cuts into sales of an existing product that the same company is already making (and already spent the research/development costs).

    Very few companies will innovate for the sake of innovation. There needs to be a driving market force to create a new product, with sales estimates and market segment analysis to backup the reason to produce the new product. There is no financial gain to be made by releasing a new high end card at the moment as Nvidia currently still owns that market with no real competition.
  • wumpus - Saturday, November 11, 2017 - link

    This assumes that current users will simply replace existing cards with new "Star Wars" branded cards. While nvidia doesn't really have to worry about AMD and especially Intel, they are effectively competing against existing nvidia cards sitting in users computers. Producing the same card will sell to new builds and replace dying cards, but won't budge existing users. Producing a superior card will replace existing nvidia cards (Intel has a similar issue, except now AMD is at least a possible threat).

    Why your argument really fails is that nvidia is "innovating without competition" in the GPU computing market. There really wasn't anything that could compete with the Pascal P100 platform until nvidia went and created the Volta V100 platform. Presumably there is simply more money to be had innovating here than trying to get users to replace graphics cards.

    Presumably the death of Moore's law has caused old customers to get off the "upgrade treadmill", or at least wildly slow down. I'll admit that if current GPUs keep selling, nvidia would be foolish to release volta (Intel waited until Zen to sell 6 cores at less than $1000) but I'm surprised that sales could be sufficiently constant.

    The point is that nvidia still has to compete with installed nvidia cards, and that used to be sufficient motivation to innovate. If this is not true, it certainly means that GPUs simply can not be made better and cheaper as time goes by (pick no more than one).
  • Manch - Tuesday, November 7, 2017 - link

    Cant afford it? For Sale: StarWars themed upgrade kit :D
    https://www.amazon.com/Duck-281974-Licensed-Inches...
  • SaolDan - Wednesday, November 8, 2017 - link

    LOL.
  • Hxx - Wednesday, November 8, 2017 - link

    hot damn that would look so cool on a titan xp shroud LOL
  • vladx - Wednesday, November 8, 2017 - link

    Nvidia marketing is at top of its' game like always, these will sell like hotcakes among enthusiasts.
  • StrangerGuy - Monday, November 13, 2017 - link

    The smart people has been saying AMD needs to buck up their marketing for years already, but no, gotta cater to those loud nickel-dimers with persecution complexes while wondering why they don't remotely make as much profit as NV. Anybody is downright naive if they think AMD wouldn't want to pull the same stunt if they can get away with it.
  • Visual - Wednesday, November 8, 2017 - link

    If they manage to make the fan sound like a lightsaber buzz, they'd have a winner :p
  • HunterKlynn - Wednesday, November 8, 2017 - link

    This is the dumbest thing I've ever seen.
  • GoodRevrnd - Wednesday, November 8, 2017 - link

    Uhm... aren't the colors backwards? This really bothers me on such a stupid product.
  • Wolfpup - Wednesday, November 8, 2017 - link

    NICE! If I were buying/building a PC right now I'd totally get a rebel one :-D
  • chaos215bar2 - Wednesday, November 8, 2017 - link

    The Galactic Empire and the Jedi Order working in harmony for your gaming enjoyment, for the low introductory price of only $2400.
  • jabber - Thursday, November 9, 2017 - link

    Those logos will look so cool spinning at 1200rpm. Waste of effort.

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