12:57PM EDT - Following last month’s announcement event of Apple’s newest iPhone and iPad line-ups, today we’re seeing Apple hold its second fall event, where we expect the company to talk about all new things Mac. Last year’s event was a historic one, with Apple introducing the M1 chip and new powered Mac devices, marking the company’s move away from x86 chips from Intel, taking instead their own future in their hands with their own custom Arm silicon. This year, we’re expecting more chips and more devices, with even more performance to be release. Stay tuned as we cover tonight’s show.

12:58PM EDT - We're about to start so hold on to your seats.

01:00PM EDT - And here we go

01:01PM EDT - Intro video starting, retro reminder about the Mac bootup sound was created.

01:01PM EDT - Apple is starting with the ususal artistic-styled opening video, this time playing with the Mac startup sound

01:02PM EDT - Tim taking the stage.

01:02PM EDT - And here's Tim Cook

01:02PM EDT - Focusing on two areas: Music and Mac

01:03PM EDT - Music production on Mac has always been quite prevalent due to many professional editing tools.

01:03PM EDT - Talking about music consumption in all of Apple's devices as well as Apple Music

01:04PM EDT - "Taking the Apple Music experience forward"

01:05PM EDT - Apple Music integration into Siri for a music assistance experience

01:05PM EDT - New Apple Music plan "Voice plan"

01:06PM EDT - New Apple Music plan that is only accessible over Siri

01:06PM EDT - Moving fast onto the Homepod Mini

01:07PM EDT - New colours for HomePod Mini - infused into the mesh fabric

01:09PM EDT - $99 starting in November

01:09PM EDT - Tim talking about AirPods now - some exciting news coming up

01:10PM EDT - Talking about spatial audio Dolby Atmos mastered audio content.

01:11PM EDT - 3rd Generation AirPods

01:11PM EDT - "New AirPods with Spatial Audio"

01:12PM EDT - Force Sensor on the side for control

01:12PM EDT - Newly redesigned dynamic driver for better audio quality.

01:13PM EDT - Adaptive EQ integration - this is actually a huge deal.

01:13PM EDT - Adaptive EQ is able to adapt the frequency response to your ears for a better accurate audio experience.

01:14PM EDT - $179 - orders starting today and availability next week.

01:14PM EDT - Moving onto Mac - the meat of the show

01:15PM EDT - "Tight integration between hardware and software that is unprecedented"

01:15PM EDT - One year since the introduction of the M1

01:15PM EDT - Mac had its best year ever since the M1 introduction

01:16PM EDT - Hints at a new MacBook Pro

01:16PM EDT - "Reimagining the MacBook Pro"

01:16PM EDT - "M1 Pro" - next chip in M1 family

01:16PM EDT - Johny Srouji taking the stage

01:17PM EDT - "The M1 has shocked the PC world"

01:17PM EDT - "Some users need even more"

01:17PM EDT - M1 Pro is all bout more power

01:17PM EDT - Contrasting CPU and discrete GPUs in traditional architectures

01:19PM EDT - 10-core CPU, 16-core GPU

01:19PM EDT - Two new chips

01:20PM EDT - M1 MAX

01:20PM EDT - Based on M1 Pro, but bigger

01:20PM EDT - 57 billion transistors

01:21PM EDT - 32-core GPU

01:21PM EDT - "Industry leading performance per watt"

01:21PM EDT - "Crushes the competition"

01:22PM EDT - 1.7x the perf/w than the competition

01:23PM EDT - 100W less power than a comparable discrete GPU setup at 160W

01:24PM EDT - 2.5x to 3x faster GPU speed at comparable power levels

01:24PM EDT - "The world's most powerful chip for a notebook"

01:24PM EDT - "These new chips are phenomenal"

01:25PM EDT - "Improvements across the system in the most demanding apps"

01:25PM EDT - Intelligent allocation and scheduling between performance and efficiency cores

01:26PM EDT - ML 3-20x faster than a Core i9

01:27PM EDT - All Pro apps optimised for M1 Pro and M1 Max

01:27PM EDT - 10000 universal apps now available - meaning both x86 and Arm binary compatible

01:28PM EDT - Catching up the fast pace here - the 57bn transistor M1 MAX is quite insane and vastly exceeds anything else on the market - we're not longer talking a SoC with a GPU but a GPU with a SoC alongside it

01:30PM EDT - Apple's GPU wattage comparisons would point out peak performance around that of a Radeon 6700

01:30PM EDT - "it's just awesome for our vision for Apple Silicon come to life"

01:30PM EDT - Moving onto the MacBook Pro itself

01:32PM EDT - 16" and new 14" models

01:32PM EDT - The 14" model would offer amazing performance in in the package

01:32PM EDT - New thermal design and fans that are super quiet

01:33PM EDT - TouchBar has been retired for normal keys

01:33PM EDT - Connectivity next

01:34PM EDT - on one side, HDMI, USB-C, and SDcard reader

01:34PM EDT - Two USB-C, 3.5mm and Magsafe on the other side

01:35PM EDT - 2 ProDisplay XDR for M1 Pro, 3 of them for M1 MAX

01:35PM EDT - "New breathtaking display"

01:35PM EDT - Thinner bezels, but now has a camera notch.

01:36PM EDT - Static pixel density between the 16" and 14" models, with different resolutions.

01:36PM EDT - Static pixel density between the 16" and 14" models, with different resolutions.

01:36PM EDT - 120Hz refresh rate

01:37PM EDT - 10-bit panel for 1bn colours

01:37PM EDT - Mini-LED backlight

01:38PM EDT - "Thousands of mini LEDs"

01:38PM EDT - "Extreme dynamic range"

01:38PM EDT - New camera and audio system next

01:39PM EDT - 2x better low-light performance and 1080p

01:40PM EDT - 4-speaker with tweeters and woofers

01:40PM EDT - 80% more bass, and deeper frequencies

01:42PM EDT - Huge performance claims both on CPU and GPU - 4x a Radeon 5600M

01:43PM EDT - 64GB DRAM on the M1 MAX

01:44PM EDT - 7.4GB/s SSD points at PCIe 4.0 4x or 3.0 8x

01:44PM EDT - 2x better Lightroom Classic, 4x code compile in Xcode battery life

01:45PM EDT - 21 hours video battery life on the 16" model

01:45PM EDT - "The new MacBook Pro is simply extraordinary"

01:48PM EDT - $1999 and $2499

01:48PM EDT - "A huge step in the Mac's transition to Apple Silicon"

01:50PM EDT - That's a wrap for today's show - stay tuned for our articles.

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  • RSAUser - Monday, October 18, 2021 - link

    Ah yes, the company that dropped support for anything pre 2015 (Macbook Pro 2014 and older cannot run Monterey), but somehow W10 still supporting even older hardware and still having supports till end of 2025 magically is an issue.

    Note W11 supports all devices post 2017 about as well, anything pre that is getting at least 8 years of OS support vs Apple dropping 2014 devices in 2021 (not even 7 years).
  • Wrs - Monday, October 18, 2021 - link

    Apple typically updates the latest 3 versions of Mac OS. So Catalina is still getting updates and is expected to last till next summer. It runs on machines as old as 2012. Software security patches, assuming you use the latest possible OS, typically last for 9-10 years past the hardware intro date. On that I cannot complain. It's not as if the features suddenly stop working.
  • Oxford Guy - Monday, October 18, 2021 - link

    Windows 10? Get with the programme.

    This isn’t that MS. This is the new-and-improved, Apple-mimicking, version.
  • Alistair - Monday, October 18, 2021 - link

    You can't even display a GPU overlay with M1 Macs. Can't even find out your FPS on a system wide level. Let's not compare Windows to Mac OS for openness.
  • Oxford Guy - Monday, October 18, 2021 - link

    Security patches should not be allowed by government oversight to force people tp abandon perfectly adequate machines.

    This is not how it was prior to the necessity of the Internet in everyday life.

    Regulators are captured, clueless, have no power, or one or more of those in combination.

    I know many retired and limited-income people who have been forced to replace perfectly-performant Macs because of Apple’s security patch scam. Some had been upgraded to SSDs and 16 GB of RAM — double the RAM of many non-upgradable M1 ‘upgrades’.

    Now Microsoft is pulling the same trick with Windows 11. One company was rewarded with a $1 trillion valuation and the other was recently. Policy that is friendly to consumers and the planet is clearly not part of that obscene money agenda.

    The passivity of consumers is extremely pathetic. I am waiting for vehicles that will only be supported for road travel for a period of six years — brought to you by Apple then quickly copied by MS.

    The excuse-makers will be there, as always.
  • Oxford Guy - Monday, October 18, 2021 - link

    They’ll use safety to do it, too.

    Blither about how automated driving requires vehicle software that hasn’t been ‘deprecated’ — with ‘old’ (seven massive years! — an absolute etermity) vehicles conveniently having everything soldered-down and non-upgradable.

    The upgrade will be to the amount you owe to the finance industry.
  • Spunjji - Tuesday, October 19, 2021 - link

    You could just not update your system to Windows 11, you know? That's an option.

    You could also use Rufus to bypass the requirements and install it anyway.
  • Oxford Guy - Tuesday, October 19, 2021 - link

    ‘You could just not update your system to Windows 11, you know? That's an option.’

    Yes, it’s 1986 again. No Internet.

    MS is going to stop providing security fixes for 10.
  • Jorgp2 - Monday, October 18, 2021 - link

    Doesn't really matter when these are only on macs.

    And Apple tends to compare to the newest Intel CPUs in their products, not the actual newest ones they offer.
  • Duwelon - Monday, October 18, 2021 - link

    They're beating "high end PC laptop graphics" with a massive die on a smaller node, it's definitely not as interesting once you see past the marketing BS. But I still want one, I think.

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