The Apple 2021 Fall Mac Event Live Blog 10am PT (17:00 UTC)
by Andrei Frumusanu on October 18, 2021 12:22 PM EST12:57PM EDT - Following last month’s announcement event of Apple’s newest iPhone and iPad line-ups, today we’re seeing Apple hold its second fall event, where we expect the company to talk about all new things Mac. Last year’s event was a historic one, with Apple introducing the M1 chip and new powered Mac devices, marking the company’s move away from x86 chips from Intel, taking instead their own future in their hands with their own custom Arm silicon. This year, we’re expecting more chips and more devices, with even more performance to be release. Stay tuned as we cover tonight’s show.
12:58PM EDT - We're about to start so hold on to your seats.
01:00PM EDT - And here we go
01:01PM EDT - Intro video starting, retro reminder about the Mac bootup sound was created.
01:01PM EDT - Apple is starting with the ususal artistic-styled opening video, this time playing with the Mac startup sound
01:02PM EDT - Tim taking the stage.
01:02PM EDT - And here's Tim Cook
01:02PM EDT - Focusing on two areas: Music and Mac
01:03PM EDT - Music production on Mac has always been quite prevalent due to many professional editing tools.
01:03PM EDT - Talking about music consumption in all of Apple's devices as well as Apple Music
01:04PM EDT - "Taking the Apple Music experience forward"
01:05PM EDT - Apple Music integration into Siri for a music assistance experience
01:05PM EDT - New Apple Music plan "Voice plan"
01:06PM EDT - New Apple Music plan that is only accessible over Siri
01:06PM EDT - Moving fast onto the Homepod Mini
01:07PM EDT - New colours for HomePod Mini - infused into the mesh fabric
01:09PM EDT - $99 starting in November
01:09PM EDT - Tim talking about AirPods now - some exciting news coming up
01:10PM EDT - Talking about spatial audio Dolby Atmos mastered audio content.
01:11PM EDT - 3rd Generation AirPods
01:11PM EDT - "New AirPods with Spatial Audio"
01:12PM EDT - Force Sensor on the side for control
01:12PM EDT - Newly redesigned dynamic driver for better audio quality.
01:13PM EDT - Adaptive EQ integration - this is actually a huge deal.
01:13PM EDT - Adaptive EQ is able to adapt the frequency response to your ears for a better accurate audio experience.
01:14PM EDT - $179 - orders starting today and availability next week.
01:14PM EDT - Moving onto Mac - the meat of the show
01:15PM EDT - "Tight integration between hardware and software that is unprecedented"
01:15PM EDT - One year since the introduction of the M1
01:15PM EDT - Mac had its best year ever since the M1 introduction
01:16PM EDT - Hints at a new MacBook Pro
01:16PM EDT - "Reimagining the MacBook Pro"
01:16PM EDT - "M1 Pro" - next chip in M1 family
01:16PM EDT - Johny Srouji taking the stage
01:17PM EDT - "The M1 has shocked the PC world"
01:17PM EDT - "Some users need even more"
01:17PM EDT - M1 Pro is all bout more power
01:17PM EDT - Contrasting CPU and discrete GPUs in traditional architectures
01:19PM EDT - 10-core CPU, 16-core GPU
01:19PM EDT - Two new chips
01:20PM EDT - M1 MAX
01:20PM EDT - Based on M1 Pro, but bigger
01:20PM EDT - 57 billion transistors
01:21PM EDT - 32-core GPU
01:21PM EDT - "Industry leading performance per watt"
01:21PM EDT - "Crushes the competition"
01:22PM EDT - 1.7x the perf/w than the competition
01:23PM EDT - 100W less power than a comparable discrete GPU setup at 160W
01:24PM EDT - 2.5x to 3x faster GPU speed at comparable power levels
01:24PM EDT - "The world's most powerful chip for a notebook"
01:24PM EDT - "These new chips are phenomenal"
01:25PM EDT - "Improvements across the system in the most demanding apps"
01:25PM EDT - Intelligent allocation and scheduling between performance and efficiency cores
01:26PM EDT - ML 3-20x faster than a Core i9
01:27PM EDT - All Pro apps optimised for M1 Pro and M1 Max
01:27PM EDT - 10000 universal apps now available - meaning both x86 and Arm binary compatible
01:28PM EDT - Catching up the fast pace here - the 57bn transistor M1 MAX is quite insane and vastly exceeds anything else on the market - we're not longer talking a SoC with a GPU but a GPU with a SoC alongside it
01:30PM EDT - Apple's GPU wattage comparisons would point out peak performance around that of a Radeon 6700
01:30PM EDT - "it's just awesome for our vision for Apple Silicon come to life"
01:30PM EDT - Moving onto the MacBook Pro itself
01:32PM EDT - 16" and new 14" models
01:32PM EDT - The 14" model would offer amazing performance in in the package
01:32PM EDT - New thermal design and fans that are super quiet
01:33PM EDT - TouchBar has been retired for normal keys
01:33PM EDT - Connectivity next
01:34PM EDT - on one side, HDMI, USB-C, and SDcard reader
01:34PM EDT - Two USB-C, 3.5mm and Magsafe on the other side
01:35PM EDT - 2 ProDisplay XDR for M1 Pro, 3 of them for M1 MAX
01:35PM EDT - "New breathtaking display"
01:35PM EDT - Thinner bezels, but now has a camera notch.
01:36PM EDT - Static pixel density between the 16" and 14" models, with different resolutions.
01:36PM EDT - Static pixel density between the 16" and 14" models, with different resolutions.
01:36PM EDT - 120Hz refresh rate
01:37PM EDT - 10-bit panel for 1bn colours
01:37PM EDT - Mini-LED backlight
01:38PM EDT - "Thousands of mini LEDs"
01:38PM EDT - "Extreme dynamic range"
01:38PM EDT - New camera and audio system next
01:39PM EDT - 2x better low-light performance and 1080p
01:40PM EDT - 4-speaker with tweeters and woofers
01:40PM EDT - 80% more bass, and deeper frequencies
01:42PM EDT - Huge performance claims both on CPU and GPU - 4x a Radeon 5600M
01:43PM EDT - 64GB DRAM on the M1 MAX
01:44PM EDT - 7.4GB/s SSD points at PCIe 4.0 4x or 3.0 8x
01:44PM EDT - 2x better Lightroom Classic, 4x code compile in Xcode battery life
01:45PM EDT - 21 hours video battery life on the 16" model
01:45PM EDT - "The new MacBook Pro is simply extraordinary"
01:48PM EDT - $1999 and $2499
01:48PM EDT - "A huge step in the Mac's transition to Apple Silicon"
01:50PM EDT - That's a wrap for today's show - stay tuned for our articles.
125 Comments
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lemurbutton - Monday, October 18, 2021 - link
Tiger Lake is already beating AMD in laptops.artk2219 - Monday, October 18, 2021 - link
You act as though companies stand still and dont work on new products.Hifihedgehog - Monday, October 18, 2021 - link
LOL. Nope.Spunjji - Tuesday, October 19, 2021 - link
If by "beating" you mean "not significantly outperforming at a higher cost" then sureIII-V - Monday, October 18, 2021 - link
Ah, yes, because patents are always used, especially within a given timeframe after filing, and aren't just things that tech companies use to bludgeon each other with.nandnandnand - Monday, October 18, 2021 - link
Nothing in AMD's Rembrandt or that newly rumored Raphael-H 16-core APU should particularly be able to challenge this. Certainly not in the graphics department. So... no.web2dot0 - Monday, October 18, 2021 - link
Where's AMD's 3080 equivalent at 60W (system power) my guy? LOL .... don't get butthurt.Zingam - Monday, October 18, 2021 - link
NV buys ARM - game over.Makaveli - Monday, October 18, 2021 - link
I don't think so regardless of how quick these new macs are I'm would not be giving up all of my software and hardware to join the apple closed wall eco system. If you are already in it then sure, but I think there are more people outside than in.Oxford Guy - Monday, October 18, 2021 - link
Ah yes... the vaunted openness of Windows 11 — with its long list of perfectly adequate hardware being denied support and DX which is intentionally a walled garden.Microsoft Windows was once different from the Apple Macintosh experience but the former has transformed its ecosystem to mimic the latter’s. The only difference is that the hardware you’ll be forced to prematurely abandon can have more vendor names on it.