ASUS has introduced a number of new products this summer, but never released their official recommended prices and availability timeframes for the US market. In the recent weeks, the company quietly began to sell some of the new products and this week ASUS published actual configurations, MSRPs and ETAs for its Zenbook 3, ZenFone 3, ZenWatch 3 and ZenPad 3S 10 devices.

ZenFone 3

ASUS formally introduced its ZenFone 3 family of smartphones at the company’s annual press conference ahead of Computex in late May. The new ZenFones are the first handsets from ASUS based on ARM processors and also the first phones from the company to use Super AMOLED display panels (high-end models only). The initial ZenFone 3 lineup included three models (Laser and Deluxe), but eventually ASUS expanded it with the Qualcomm Snapdragon 821-based ZenFone 3 Deluxe 5.7” Special Edition as well as the value ZenFone 3 Laser.

Three ZenFone 3 models are already available in the U.S. for $199 (ZF3 Laser ZC551KL), $399 (ZF3 Deluxe 5.5” ZS550KL) and $499 (ZF Deluxe 5.7” ZA570KL), whereas the ZF3 Deluxe 5.7” Special Edition is set to be available in late October exclusively from the ASUS Store for $799. In the meantime, the destiny of the media-consumption focused ZenFone 3 Ultra (ZU680KL) in the U.S. is unknown. The device is available in some countries (e.g., the Philippines), but not in Europe or North America.

ASUS ZenFone 3 at Glance
  ZenFone 3 Deluxe 5.7"
Special Edition
ZenFone 3 Deluxe 5.7"
ZenFone 3 Deluxe 5.5"
ZenFone 3
Laser 5.5"
Display Resolution 1920×1080
SoC Qualcomm S821

2×Kryo, 2.4GHz
2×Kryo, 2.2GHz
Adreno 530 GPU Quad-channel LPDDR4
Qualcomm S820

2×Kryo, 2.2GHz
2×Kryo, 1.6GHz
Adreno 530 GPU Quad-channel LPDDR4
Qualcomm S625

8×A53 @ 2GHz
Adreno 506 GPU LPDDR3
Qualcomm S430

8×A53 @ 1.4GHz
Adreno 505 GPU LPDDR3
Storage 256 GB
UFS 2.0
64 GB
UFS 2.0
32 GB
Camera 23 MP
Sony Exmor IMX318
16 MP
Sony Exmor IMX298
13 MP
Wi-Fi 2×2 802.11ac with MIMO 802.11ac 802.11n
Bluetooth Bluetooth 4.2 with EDR and A2DP
WWAN Qualcomm X12 LTE


Up to 600 Mbps Cat 12/13 LTE
Qualcomm X9 LTE

3G/WCDMA: Band: 1/2/5/8
4G/FDD: Band: 1/2/3/5/7/8/20

HSPA+: UL 5.76 / DL 5.76 Mbps
DC-HSPA+: UL 5.76 / DL 42 Mbps

LTE Cat4: UL 50/ DL 150 Mbps
Qualcomm X6 LTE


LTE Cat4: UL 50/ DL 150 Mbps

Sensors Fingerprint, accelerometer, gyroscope, proximity, compass
Interface USB 3.0 Type-C USB 2.0 Type-C
Battery 3000 mAh
OS Android 6.0.1 with ASUS ZenUI 3.0
Colors Unknown Glacier Silver
Titanium Gray
Shimmer Gold
Glacier Silver
Glacier Silver
Sand Gold
Colors Glacier Silver
Availability Late October at ASUS Store Pre-order at
ASUS Store and retailers.
ETA 10/12/2016
Available at ASUS Store and retailers
Price $799 $499 $399 $199

It is noteworthy that at present ASUS only offers silver versions of its ZenFone 3 smartphones. It looks like the rest colors will hit the market at a later date.

Zenbook 3

The Zenbook 3 from ASUS seemed like a worthy competitor for Apple’s MacBook back in June thanks to its Core i5 and Core i7 SoCs as well as low weight of 910g. Since the announcement at Computex, ASUS has upgraded the notebooks with Intel’s Kaby Lake processors, making the systems slightly faster and more responsive. At present, ASUS sells two Zenbook 3 models in the US: the premium Core i7-7500U-based UX390UA-XH74-BL equipped with 16 GB of RAM, a 512 GB NVMe SSD and a fingerprint reader for $1599 as well as the mainstream Core i5-7200U-powered UX390UA-DH51-GR with 8 GB of RAM and a 256 GB SATA SSD for $1099.

ASUS Zenbook 3 at Glance
  UX390UA-XH74-BL UX390UA-DH51-GR
Display Resolution 1920×1080
Panel 12.5" IPS with 178° viewing angles
SoC Intel Core i7-7500U
2C/4T, 2.7-3.5 GHz, 15W, Intel HD 620
Intel Core i5-7200U
2C/4T, 2.5-3.1 GHz, 15W, Intel HD 620
Storage 512 GB NVMe PCIe 3.0 x4 SSD 256 GB SATA SSD
Camera VGA web cam
Wi-Fi 802.11ac
I/O ports USB 3.0 Type-C
Dimensions 296 × 191.2 × 11.9 mm
Weight 910 grams
Battery 40 Wh
OS Windows 10 Pro 64-bit
Fingerprint Sensor Yes No
Finish Royal Blue Silver Gray
Availability Available at ASUS Store and retailers
Price $1599 $1099

The top-of-the-range model with 1 TB SSD and rose gold finish for $1999 is yet to come. We mentioned earlier this year that the price difference of $500 between the Core i7-based ZB3 models is a significant jump for 500 GB of additional PCIe SSD capacity. 

ZenPad 3S 10

It is rather hard to make a breakthrough affordable tablet these days, but the new ASUS ZenPad 3S 10 looks rather impressive. For $299, the slate offers a retina-class 9.7” display with 2048×1536 resolution, a six-core MediaTek MT8176 SoC (two Cortex A72, four Cortex-A53 cores, PowerVR GX6250 graphics, etc.), 4 GB of LPDDR3 RAM, up to 64 GB of storage, 802.11ac WiFi and a fingerprint reader. 

ASUS ZenPad 3S 10 at Glance
Display Resolution 2048×1536
Panel 9.7" IPS
SoC MediaTek MT8176
2×ARM Cortex-A72 at 2.1 GHz
4×ARM Cortex-A53 at 1.6 GHz
2×PowerVR GX6250 graphics at 650MHz
dual-channel LPDDR3 memory controller
Storage 32 or 64 GB eMMC + microSDXC card reader
Camera 8 MP rear camera
5 MP front camera
Wi-Fi 802.11ac
Bluetooth Bluetooth 4.2 with EDR and A2DP
Interfaces USB 2.0 Type-C
TRRS connector
Sensors Fingerprint, gyroscope, proximity, compass
Battery 22 Wh
OS Android 6.0
Dimensions 240.5 × 163.7 × 5.8 ~ 7.15 mm
Weight 430 grams
Availability Early November at ASUS Store and retailers
Price $299

The ASUS Z500M tablet looks like a rival for Apple’s iPad Air 2, which price starts at $399. The Wi-Fi-only ZenPad 3S 10 slate will be available in early November, but there has been no mention if ASUS intends to release a version with 4G/LTE.

ZenWatch 3

The ASUS ZenWatch 3 (WI503Q) got a lot of attention earlier this year because this is the first smartwatch from the company featuring a round display and because it is one of the first devices to use Qualcomm’s Snapdragon Wear 2100 SoC (APQ8009w). Just like in other countries, the ZenWatch 3 will be available in the U.S. in November for $229.

ASUS ZenWatch 3 at Glance
Processor Qualcomm Snapdragon Wear 2100
4×ARM Cortex-A7
Adreno 304 GPU
802.11n Wi-Fi, Bluetooth 4.0, etc.
Storage 4GB eMMC NAND flash
Display 1.39" AMOLED
400×400 resolution
287 PPI pixel density
2-point touch
2.5D curved Corning Gorilla Glass 3
Wireless Bluetooth 4.1
Sensors 6-axis (G+A), ambient light sensor
Battery 340mAh with quick-charge (15 mins for 60% battery)
Battery life: 1–2 days
Battery pack: 200mA (optional)
Magnetic charging cable
Water Resistance IP67
Color Silver, Gunmetal, Rose Gold
Strap Rubber or leather
Dimensions Diameter: ≦ 45mm
Height: 9.95-10.75mm
Inputs Three buttons, touchscreen
Availability Early November at ASUS Store and retailers
Price $229

What remains to be seen is whether the manufacturer plans to start selling all three versions of the device at the same time (in silver, gunmetal and rose gold finish), or intends to roll them out one after another like it does with the ZenFone 3.

Source: ASUS

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  • XZerg - Monday, October 10, 2016 - link

    Are you sure the zenbook has ddr3? i think it is a typo given "2133". are the memory soldered or changeable?
  • Ryan Smith - Monday, October 10, 2016 - link

    Yes, LPDDR3 is in the specifications.
  • close - Monday, October 10, 2016 - link

    And at 11.9 mm I can't really see an SODIMM slot in there. Just like most (if not all) ultrabooks out there it probably has soldered memory chips.
  • maglito - Monday, October 10, 2016 - link

    Highly disappointing that there is no date or confirmation of the Zenphone3 Ultra. The international version is not fully compatible with US LTE bands.

    The is no large (6.3-6.8") phone with a large battery and a premium camera in the US. I'll go back to waiting for the highly delayed Lenovo Phab2 line. Otherwise, I was half considering the Posh Volt Max LTE L640 on amazon for the features and price. I am not sure why Asus is withholding the phone which would have the exclusive feature set in North America and busy instead launching all their "me too" phones.
  • serendip - Monday, October 10, 2016 - link

    Those aren't large phones, they're small tablets... Xiaomi's Mi Max is cheaper than the Zenfone although the camera isn't premium. It has similar internals like a Redmi Note 3 but with a 6.4" screen.
  • Mondozai - Monday, October 10, 2016 - link

    Anything below 8" is not a tablet. Even 7" is pretty minimal to use. 10" is really normal and 12" is big for a tablet. This isn't 2012 anymore. 6.4" is big for a phone but not crazy big, if you got decently-sized hands. I used a 6" L1520 for two years. It was no problems whatsoever. People who whine need to get updated.
  • maglito - Monday, October 10, 2016 - link

    Yes, you prove my point there are no phones which have a large screen, premium camera (and large battery) that are fully compatible with US LTE bands.

    Both phones you mention are not.
    US GSM/LTE carriers use the following LTE bands:
    AT&T 2, 4, 5, 17 (1900, 1700 abcde, 700 bc)
    T-Mobile 2, 4, 12 (1900, 1700 def, 700 a)

    So my point is Asus would have a north american exclusive device if they would only release a US version. Unlike these phones they are choosing to release which have very similar feature sets to countless other devices.
  • SquarePeg - Monday, October 10, 2016 - link

    The problem with the Lenovo Phab2 is that it's 10.7mm thick and has a weight of 259 grams (9.14oz). I really wish the Honor Note 8 had US bands.
  • maglito - Tuesday, October 11, 2016 - link

    I'm happy to trade weight and thickness for a 4000+mAh battery. Otherwise, I'd have already purchased the Sony Xperia XA Ultra which seems nice besides it's relatively puny 2700mAh battery. But I agree with your sentiment that Asia is getting all the nice large 6"+ phones with big batteries and decent cameras...which makes the Asus Zenfone3 Ultra no US launch all the more painful.
  • cyrand - Monday, October 10, 2016 - link

    After Samsung not being able to get the Note 7 fixed even after a massive recall am looking at other brands for a android 5.7" phone with a SD card.

    Right now the only 2 options am seeing is the Asus ZenFone 3 Deluxe 5.7" and the LG V20. Hopefully there be a detail review comparing the 2 sometime in the future when they both out since they seem to be 2 of the only options for 5.7 phones (after Samsung).

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