It probably goes without saying right now that HTC has been a troubled company for some time now. With the One M8 we finally saw that they were making a recovery, but with the Snapdragon 810 and One M9 HTC suffered a massive blow as their offerings just weren’t competitive with the Galaxy S6 or Galaxy Note5 for the time. Realistically speaking, any phone with a Snapdragon 810 or 808 just couldn’t really compete. With the launch of the Snapdragon 820, it seems that Qualcomm had finally launched an SoC that was a real improvement over the Snapdragon 801 and 805, and in the time since then we’ve seen a return to normalcy in the smartphone market.

A a result, HTC has been under fairly enormous pressure to perform this product cycle. Their attempt to meet that pressure is the HTC 10, which is the best of what HTC has to offer distilled into a single package. That distillation starts at the name, it seems, as this phone isn't called the One M10. There’s no One branding anymore, and the phone is just their tenth, and HTC is hoping that it’s a “perfect 10” in every respect.

  HTC One M9 HTC 10
SoC Snapdragon 810
4x Cortex-A57 @ 2Ghz
4x Cortex-A53 @ 1.5GHz
Adreno 430

(TSMC 20SoC)
Snapdragon 820
2x Kryo @ 2.15GHz
2x Kryo @ 1.6GHz
Adreno 530

(Samsung 14LPP)
NAND 32GB NAND + microSD 32/64GB NAND + microSD
Display 5” 1080p
Super LCD3
5.2” 1440p
Super LCD5
Network 2G / 3G / 4G LTE (Category 6/9 LTE) 2G / 3G / 4G LTE (Category 6/9 LTE)
Dimensions 144.6 x 69.7 x 9.61mm, 157g 145.9 x 71.9 x 3-9mm, 161g
Camera 20MP Rear Facing f/2.2, 1.12µm, 1/2.4" (Toshiba T4KA7) 12MP Rear Facing w/ OIS and laser AF, f/1.8, 1.55µm, 1/2.3"
(Sony IMX377)
4MP Front Facing, f/2.0, 2µm
(OmniVision OV4688)
5MP Front Facing w/ OIS, f/1.8, 1.34µm
(Samsung S5K4E6)
Battery 2840 mAh (10.93 Whr) 3000 mAh (11.55 Whr)
OS Android 5 w/ HTC Sense 7
(At Launch)
Android 6 w/ HTC Sense
(At Launch)
Connectivity 1x1 802.11a/b/g/n/ac,
BT 4.1, (BCM4356),
2x2 802.11a/b/g/n/ac,
BT 4.2, (BCM4359)
USB-C, USB3.1,
GPS/GLONASS/Beidou (EU, Asia)
Fingerprint Sensor N/A Capacitive
LTE Bands Global: FDD 1/3/5/7/8/20/28
TDD 38/40/41
US: FDD 1/2/3/4/5/7/12/13/17/20/28/29/30
JP: FDD 1/3/5/7/13/17/19/21/26
TDD 38/41
Asia/EU: FDD 1/3/5/7/8/12/20/28/32
TDD 38/40/41

To figure out whether it really is we can start with the basic specs. HTC 10 shares quite a bit on paper with the Galaxy S7, but even here it’s obvious that HTC is putting their own sort of spin on things, going with LCD rather than AMOLED. I suspect that HTC is limited by what they can get from suppliers here though, as we’ll soon see. The other notable changes include the camera setup, as HTC goes with a larger sensor with laser AF rather than the somewhat exotic dual pixel system seen in the Galaxy S7 for PDAF on every pixel. If you were to just look at the spec sheet and play with the HTC 10 for a few days you might be inclined to think that it’s basically identical to the Galaxy S7, but as we’ll soon see there is a fair amount of differentiation when looking at the details.


To start our examination of the HTC 10 the easiest place to look is the external design, which is probably something you’ll notice as soon as you take it out of the box. The HTC 10 is pretty much the first time since the original HTC One that HTC has done a major design refresh of their flagship. While it is still an aluminum unibody, with the HTC 10 the phone is basically all aluminum and glass to the touch, which is a noticeable contrast to the One M7, M8, and M9 which were all noticeably plastic in some way. While the One M8 may have seemed to be all aluminum, the speaker grilles were very obviously plastic if you looked too closely, and the One M9 had a very obvious and somewhat cheap-feeling plastic cover on the front of the phone.

In contrast, the HTC 10 basically only has plastic injection molded to demarcate the external antennas, and a plastic RF window on top of the phone for its GPS antenna. The top and bottom “strips” of aluminum function as the antennas for all cellular, WiFi, Bluetooth, and NFC connectivity. HTC has also gone back to a circular camera cutout, which is definitely more HTC-like than the square cover lens seen in the One M9. In addition to an LED flash, there’s also an STM VL53L0 time of flight sensor which is used to help guide contrast AF search. However, unlike the dual pixel arrangement of the Galaxy S7’s sensor it’s important to note that distance cannot be mapped to focus in an open-loop fashion so a focus sweep is still needed to reach the final focus target.

Moving past the camera, the back cover’s curved design ends with a fairly exaggerated glossy bevel that is unique for a smartphone. I thought that it wasn’t a particularly elegant design at first but with time it’s been growing on me as there’s a nice contrast between the sandblasted matte surface of the back and the glossy chamfer. The side and back of the phone are all integrated into a single piece, and side is a flat sandblasted surface with yet another glossy chamfered edge that meets with the glass. However, unlike an iPhone 6s the edge of the metal is slightly higher than the edge of the glass, which does cause a noticeable felt edge if you swipe off the edge of the phone. I suspect that this is done for durability reasons or something similar because the edge of the cover glass is curved, so it would be fairly easy and probably cheaper to have completely flat cover glass that wouldn’t have the felt edge. It's also worth mentioning that the 2.5D glass only begins to curve after the end of the display and capacitive buttons so a flat screen protector will cover pretty much everything important on the cover glass. While I'm not sure this is really intentional on HTC's part, it's helpful for those that use screen protectors after my experiences with the Galaxy S7.

When it comes to ports and buttons, pretty much everything is along the sides of the phone. The top has the 3.5mm headphone jack, the right side has the power and volume buttons, and the bottom has the USB-C port and one of the two speakers. The feel of the buttons is dramatically improved relative to the One M9 which were rather soft and uncommunicative, and while the power button is still a bit too low for my taste the ridged design and increased resistance of the buttons means I’m no longer accidentally pressing the power button when I pick up the phone. The buttons themselves are also made of aluminum and break more cleanly when you press on them, which helps to make the phone feel more solid.

The front of the phone is now all glass unlike previous designs, and honestly as a result it looks much cleaner than before. The top of the phone contains the second of the two speakers and the optically-stabilized front-facing camera. Under the display, there is a Fingerprint Cards fingerprint sensor that is purely capacitive and functions as a home button as well as capacitive buttons that are enabled by a Cypress CapSense controller. HTC retains their traditional layout with their display driver on the bottom between the display and fingerprint sensor/capacitive buttons, but due to a move back to capacitive buttons the typing ergonomics of the HTC 10 are dramatically improved and on par with the One M7. While it is possible to enable front-facing speakers without the kind of bezel requirements seen in the One M8 and M9, for a ~5” class device it seems that it’s realistically only possible to fit in one front-facing speaker, while phablets generally have more internal volume in the x and y directions to enable more creative speaker placements to enable the second front-facing speaker without major increases in bezel. It’s notable that HTC has finally eliminated their logo from the cover glass of the HTC 10, which is something I’d say is worthy of mention here as it makes the design of the phone much cleaner from the front. It would be pretty impressive if HTC could move the fingerprint scanner under the cover glass for next year here to have a truly seamless design.

While simple description of the design is one thing, after a few months of use one thing that really sticks out to me is just how incredibly solid the design of the HTC 10 is. It’s just incredibly stiff and doesn’t seem to give like any other phone. I usually can feel or hear the back cover or the display assembly flex slightly when I’m applying pressure to these areas on most phones, but the HTC 10 is basically completely free of flex. I don’t really mind if a phone isn’t completely solid, but it is still impressive to see how strong the HTC 10 is. I don’t think this has an impact on drop protection but I don’t think you’re going to accidentally bend the HTC 10 putting it in your back pocket or something similar.

The HTC 10 also seems to have a remarkably symmetrical design for an Android device. Visually, the 3.5mm jack is centered both horizontally and vertically. The laser AF module and LED flash join together with a line that appears to bisect the camera lens.The bottom microphone hole, speaker holes, and USB port appear to all be the same distance from the display. The USB port itself is visually centered the same way the 3.5mm jack is. The front-facing speaker on the display is also visually centered, and the front-facing camera is bisected by the speaker grille visually. The one notable area where the design has some asymmetry is the placement of the fingerprint scanner and capacitive buttons due to the display driver. There’s also some asymmetry with the SIM tray and microSD tray due to the pyramidal stack that HTC retains with the HTC 10. I suspect that symmetry would be possible for the home button, but would cost additional bezel that would affect ergonomics. The LED notification and ALS/proximity sensors are not really aligned with anything, but HTC has managed to hide these things fairly well. Regardless, the design feels more thoughtful than what we’ve seen on the Galaxy S7, which is acceptable and doesn't affect function but basically nothing is aligned. I would argue that it's also more thoughtful than the Note7, but your mileage may vary here.

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  • Samus - Monday, September 19, 2016 - link

    The only worthwhile android device is a $100 android device like the Moto G Play or something. Why waste money on something that is going to lose all its value in a year to get virtually the same experience.

    I don't get the concept behind premium android devices. Just makes no sense. The most expensive one I've ever considered is perhaps the $300 OnePlus.
  • Murloc - Monday, September 19, 2016 - link

    I guess taking decent pictures or playing 3D games.

    I don't do that, so I don't buy high end phones.
  • Murloc - Monday, September 19, 2016 - link

    this isn't any different for iOS or WP devices btw
  • philehidiot - Tuesday, September 20, 2016 - link

    I can absolutely see your point. But conversely my girlfriend bought a cheap Android phone and regretted it massively. Granted it was a crap one but she ended up using my 3 year old flagship device which still works brilliantly. The difference is that now she will use her phone for a lot more, including navigation (which destroyed the battery on the old device and couldn't keep up), youtube (useful for reference when doing something on the car or cooking and you don't have a laptop handy) as well as the much better camera. When previously she wouldn't have bothered using the smartphone camera she now does because a) it's not shite and b) the high quality screen means it's actually worth looking at and sharing photos on the phone. The other thing to remember is that the cameras on many a high end smartphone are approaching what you'd get in many compact cameras (albeit without optical zoom) according to Which? magazine here in the UK. Whilst this is debateable by photography nuts it does mean for the average Joe we get a decent enough camera in our pockets all the time. Not only does this mean you always have a decent camera but it means you don't have to buy one - the savings of which you can add to your device budget. You also have the added advantage of your photos being backed up to the cloud and so if your phone does get nicked then you still have the data. This is not something most stand alone cameras can do as they don't have a mobile data connection.

    I can see your point but when you have a high end phone and use it for a while it's unlikely you'll want to go back. Myself I go through two whole battery charges a day on my M9 (multiple factors but screen on time is the biggest) and that's simply because I use it for reference during work, emails, reading and editing presentations (try watching a powerpoint presentation with attached videos on a low end device), youtube and web browsing at lunch time and a massive mix of things in between including reading in the pub which isn't exactly pleasant after a while on a low end screen. The other advantage to a high end phone is it's more likely to be supported with security and OS updates throughout the product's lifespan. Partly because it has the power to run the newer features (like split screen multitasking - something I'm looking forward to) and partly because that's what the extra profit margin paid towards. You'll also find that, as software is developed based on the average specs out in the wild, as the average phone spec rises you'll be left behind - this means that applications are updated (mandatorily), you'll often find them slowing down over time as they are aiming for higher and higher specifications over the couple of years you own the device.

    Whilst there are some damned good low-mid range Android phones out there, I feel that they are ultimately let down by screen, camera, R&D and long term support. I use my phone to such an extent that it's worth every penny to get something that works properly.

    Sorry for the long post but I thought you made such a good point about lower end devices that you deserved someone who does invest in a high end model justifying their reasons why.
  • darkich - Tuesday, September 27, 2016 - link

    ^ great post, with which I agree completely, aside from the part about understanding the point to which you replied to.

    I really doubt Samus has used a true high end Android device enough to warrant an credible opinion.

    And he's obviously missing the whole world-changing paradigm of computing that's happening before his eyes.
    I suggest him to go read the first and last paragraphs of the Note 7 review on the Verge..that guy simply nailed it.

    And that's exactly why myself, after using a Note 3 for three years as my main computer, camera, media and gaming device (still serves me amazingly well but the physical wear and tear started to show, the camera and GPU have become outdated, as well as the battery endurance), am now left waiting for the Note 7 re-release.
    There's just no alternative for me.
  • londedoganet - Monday, September 19, 2016 - link

    Oh, is that why every second comment on any article is "where's the HTC 10 review, Anandtech has sold its soul and become Apple shills, even Anand has gone to work for Apple"?
  • jfallen - Monday, September 19, 2016 - link

    All this in-depth review of the display but not once did you care to look at it though a set of polarized glasses...

    If you did you'll note that they polarized the display so that the screen appears black when holding the phone in the normal up-right position while wearing polarized sunnies... UNFORGIVABLE!!! design decision and that's why I don't one.

    Still rocking the HTC ONE M7 with it's unpolarised screen, MHC and dual front speakers. The original and still the best ;)
  • ToTTenTranz - Monday, September 19, 2016 - link

    I suffer from this issue with my HTC Butterfly 3 (exclusive japanese model that is pretty much what the M9 should've been), which seems to have this very same 5.2" 1440p screen.

    I have to say it really bothers me having to hold the phone in landscape if I'm wearing my polarized Oakleys.
  • Demi9OD - Monday, September 19, 2016 - link

    I use a matte screen protector and don't have any problems.
  • ChronoReverse - Monday, September 19, 2016 - link

    After I put on my TGSP (Orzly), the polarization issue was resolved for mine (Tianma panel)

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