Rick Bergman Returns to AMD to Lead Computing & Graphics Business
by Anton Shilov on August 6, 2019 5:00 PM EST
AMD has announced that Rick Bergman had rejoined the company and will lead its Computing and Graphics business. Mr. Bergman’s focus will be high-performance PCs, gaming and semi-custom businesses. The return of the former executive emphasizes importance of gaming for AMD.
Rick Bergman has a long history with GPU companies. In the late nineties he used to work at S3 Graphics and then joined ATI Technologies in 2001, where he served at various positions until 2006, when ATI was bought by AMD. From 2006 to 2011, he led AMD’s products group where he was responsible both for CPUs and GPUs. In 2011, Mr. Bergman joined Synaptics, where he served as CEO until recently and significantly transformed the company.
Among the highlights of Rick Bergman’s career at AMD are the company’s highly-successful Radeon HD 4000 and HD 5000 families of products, the GCN architecture that was used by the company’s GPUs for years, as well as AMD’s ‘Fusion’ program that enabled the company to integrate its GPUs into its CPUs and eventually create high-performance SoCs for Microsoft’s and Sony’s game consoles.
Rick Bergman is the latest addition to AMD’s graphics and gaming team. Last month AMD hired Frank Azor, a former head of Dell’s Alienware division, to head its gaming-related efforts. Meanwhile, Mr. Bergman brings both general management and semiconductor experience.
Related Reading:
- An Interview with AMD’s Forrest Norrod: Naples, Rome, Milan, & Genoa
- All Ryzen: Q&A with AMD CEO Dr. Lisa Su
- CES 2019 Question and Answer Session with AMD CEO, Dr. Lisa Su
Source: AMD
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HStewart - Monday, August 12, 2019 - link
Maybe this guy had a falling out Raju and now that Raju is gone he comes back, who knows maybe IBM will purchase AMD those making the rumors that she is going to IBM and staying with AMD both correct. What ever it there has been a lot of shake up in the industry.rocky12345 - Wednesday, August 7, 2019 - link
For what it was the CPU was not to bad not great mind you but it served it's purpose and worked just fine. I know someone that is still on an FX 8370 Black Edition CPU @ 4.85GHz and would be happy at 5.0GHz as well but the tiny bit of extra performance @5.0GHz is not worth the extra power required to get it there. He only has a Sapphire RX 580 8GB graphics card so it probably keeps his card fed pretty good. I'm not 100% sure what his card is OC'd to because I only OC'd his CPU and did a 4 hour burn in stability CPU stress test to make sure it was fine at 4.85GHz long term.He plays all the AAA titles out there as well as non AAA titles and it is able to feed the graphics card just fine and keep steady FPS happening. I am sure though it uses a fair amount of juice to do that though but whatever it keeps him happy so who am I to judge.
willis936 - Wednesday, August 7, 2019 - link
The FX chips are a great example of why clock rate is not the end all. You need ILP if you want a serious amount of performance. At the end of the day the FX were not competitive in terms of performance or efficiency. They were cheap though.RedGreenBlue - Tuesday, August 6, 2019 - link
So that bad period of CPUs for AMD when they didn’t innovate enough on the Athlon 64’s foundation to catch up to Intel, and the Bulldozer architecture that was good in concept, but didn’t advance IPC enough... all that, this guy was responsible for?Why did they hire him again? Throw that fish back. Don’t keep an ex-girlfriend’s number when nothing good came from the relationship. Maybe we should kiss a competitive AMD goodbye if it’s true he could replace Lisa Su.
RedGreenBlue - Tuesday, August 6, 2019 - link
Scratch the replacing Lisa Su part. Still, this doesn’t look good.darkswordsman17 - Tuesday, August 6, 2019 - link
He oversaw the most competitive GPUs in ATi/AMD's history and played a role in them getting console contracts (which literally kept them from going under). Sounds like those markets are his focus once again, only now he's got a better CEO providing vision for the whole company, and they have the tools to have a competitive CPU and GPU, with plans on leveraging both.RedGreenBlue - Wednesday, August 7, 2019 - link
I don’t have a problem with the GPU side. It’s what he oversaw in the past on the CPU side that worries me about how well he can do in the role in the future. Intel’s still got strong IPC improvements coming and if they really are working on a way to reinvent/change/abandon x86 in a couple years then that would be a huge challenge to respond to.MASSAMKULABOX - Saturday, August 10, 2019 - link
Makes you wonder who'se in charge of the APU's , GFX or CPU ... I'd vote CPu as thats the most important ?Ian Cutress - Wednesday, August 7, 2019 - link
" if it’s true he could replace Lisa Su."Lisa refuted this rumor very quickly after other sites copied it from the original
HStewart - Wednesday, August 7, 2019 - link
I saw this rumor also, but who knows it could be true - but the source came from WCCFTech which is not very reliable. Something about going to IBM.